Ready to Drink protein beverages
Active consumers want refreshment. They want clear, refreshing water-based protein drinks. They want a lighter mouthfeel. And they want exciting flavors – sweet, sour, acidic, alkaline. Satisfy these demands and you’ll be able to tap into an incredible commercial opportunity.
Welcome to the New Standard in Crystal Clear Refreshment. With Vivitein™ BLG, you can create clear protein drinks with a lighter mouthfeel and innovative new flavors – such as mint, cucumber, and botanicals – while still delivering the performance consumers demand from high protein drinks. It’s the breakthrough in clear whey protein that will change the game.
Because it’s a dairy protein produced by precision fermentation, not animals, Vivitein™ BLG gives you the high concentrations of protein that consumers demand with whey protein, while suiting those with vegan-friendly lifestyles. It’s also lactose free and cholesterol free, and can be suitable for those who prefer to limit their consumption of animal-derived proteins.
Discover innovative ways to satisfy customers and accelerate your brand's growth with exciting formats.
Unleash the commercial power of protein with the Vivitein™ protein platform. To receive a sample of Vivitein™ BLG, and discover how it can turbocharge your product innovation, simply fill in your details and your preferred application.
The demand for functional beverages is accelerating, driven by the shifting purchase drivers of the younger generations, who prioritize specific functional benefits like recovery, gut health, and brain clarity over simple hydration.
Read
Protein is now a $114 billion industry and growing, according to Mintel (2024), a global market intelligence company. Innova Market Insights (2025) also reports that the number of high protein shakes and drinks on the market rose by 122% from 2020 to 2024, and they note that Gen Z are driving most of the online chatter around the beverages.
Read
