Insights & News
Winning Over Gen Z: Why Protein Shots Are the Next Functional Beverage Trend
The demand for functional beverages is accelerating, driven by the shifting purchase drivers of the younger generations, who prioritize specific functional benefits like recovery, gut health, and brain clarity over simple hydration.
From Concept to Commercial Reality: Vivici’s Vision for a New Era of Protein RTD Beverages
Protein is now a $114 billion industry and growing, according to Mintel (2024), a global market intelligence company. Innova Market Insights (2025) also reports that the number of high protein shakes and drinks on the market rose by 122% from 2020 to 2024, and they note that Gen Z are driving most of the online chatter around the beverages.
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Financing the Future of Fermentation
Daniel Bisley, CFO at Vivici, shares how disciplined execution, pragmatic financing, and open collaboration are shaping the next chapter of precision fermentation and food innovation.
Regulation: Barrier or Enabler? How Mindset Shapes Market Success
Vivici’s take on treating regulation as an enabler, aligning science, regulators, and market storytelling to speed safe adoption in food technology.
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Vivici Showcases a New Standard of Protein with Shots at SupplySide Global 2025
Vivici showcases Protein Shots, Protein Soda, and Ready to Mix at SupplySide Global 2025. Visit booth #2077 in Las Vegas.
Unlocking a New Standard of Protein at SupplySide Global 2025
Discover Vivici’s Protein Shots, Soda, and RTM powders powered by Vivitein™ BLG at SupplySide Global 2025, booth #2077.
