May 8, 2025
Insights

Powering Active Lifestyles: Vivici and Liberation Labs Bring the New Standard of Protein to the U.S.

As active lifestyles grow, American consumers are demanding more, and higher-quality protein, which is why Vivici is expanding its manufacturing footprint to deliver precision-fermented Vivitein™ BLG closer to the consumer.  

Announcing a new partnership with Liberation Labs, a leader in large-scale precision fermentation, Vivici will start producing Vivitein™ BLG in early 2026 at their state-of-the-art facility in in Richmond, Indiana, complementing Vivici’s capabilities in Europe and enabling local, reliable supply.  

Produced through precision fermentation, Vivitein™ BLG offers the market superior whey protein with significantly less impact on the planet. This enables brands to create clean-label, high-performance products that meet evolving consumer expectations for taste and function.

But it's not just about performance and proximity – it's about impact.

What Makes Vivitein™ BLG the New Standard of Sustainable Dairy Protein?

An independent life cycle assessment (LCA) shows that when Vivitein™ BLG is produced at scale and under the appropriate conditions, it offers significant sustainability advantages compared to conventional whey protein isolate. These include:

  • 68% lower carbon footprint (CO2eq/kg)
  • 86% less water usage (blue water use/kg)
  • 61% less land usage (m2a crop-eq/kg)
  • 90% less impact on soil (terrestrial acidification in SO2eq/kg)

Together, these environmental benefits set a new standard for sustainability in dairy protein, and they represent a critical step in fulfilling our mission: to make the promise of precision fermentation a commercial reality and meet the world’s growing need for nutritious, sustainable proteins.

By helping brands reach protein-powered consumers faster, Vivici is bringing sustainable, science-based nutrition to more people without compromise.

Read the complete press release here.

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